Campaign creation

Advertising dresses up and dances,

asking for attention.

The desperate waif begs for the careless to feed her children,

before another offer steals preference.

They promise better crammed in captions and subjects of limited characters,

while the competition claims the same,

all vying for eyes and shares,

churning up jobs hoping that one out of thousands will buy.

Is it less stressful to be in the opposition,

always striving for betterment with hope,

or the ruler, forever defending your success?


Above the fire the plumes collapse and blanket the valley with the ash of hundreds of years of vegetal growth,

while below they gasp.

Stuffing hours max to bounce around seconds,

each uniquely important.

Left stranded admiring fashion unobserved,

less delicious but memorable,

closets crammed with hand-me-downs not worth stealing,

until the hungry fjord leads to a winning score and the seconds so precious fumble dinner.


Work talk such a simpler subject,

problems, solutions and negotiations

remove the emotional,

the envy and resentment and you get

a satisfying exchange,

with results waiting!

So much better than the wandering ambiguity of everyday pains or boasts flug by someone

who feeds on reaction and ego inflation yet takes pride in forging relationships.

Infatuation with ambiguity,

an uneducated guess,

extrapolation of assumptions,

leads to the achievement of mistaken identity,

which accomplishes none the less.

Metal table